About Buto

Buto is an online video platform to improve video ROI.

In-depth analytics and marketing automation integrations help you understand who is watching your videos and where they are in your buying cycle.
Keep viewers engaged with your brand with interactive video features like clickable hyperlinks, integrated forms and downloaded pdfs.
Book a demo to find out more!

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Key benefits of Buto

Easy to use platform: Our clients consistently tell us Buto is easy to use. That means you can get things done quickly and get back to the rest of your tasks.
UK Based customer success team: We help our clients achieve more with their video content and give you a face-to-face relationship with a dedicated contact; your contact can help you map out and achieve your goals with video, and can also provide direct access to our technical team to quickly resolve issues.
In-depth analytics: Gain maximum performance from your video content by understanding what content is working and what isn't. Pinpoint the exact moments your audiences lose interest. Includes downloadable reports that you can easily share with the business
Clickable call to action in video: Generate ROI by creating direct action from your video content, with hyperlinks to landing pages or more content including PDF's and presentations
Personalised action buttons: Everybody loves it when you know their name. Personalised buttons boost click-through rates by allowing you to incorporate the viewer's name in clickable element text
Marketing Automation integration (Eloqua, Pardot and Marketo): Build your MA lists with contact-capture direct within the video, and use video data in your lead scoring models
Audio podcast support: Aside from being an intelligent video platform, Buto is a massively powerful audio content management system. You can manage audio alongside video, and benefit from ALL of the same great features such as analytics and interactivity.
Secure EU based video storage: Our infrastructure is built on the renowned Amazon Web Services, keeping your content safe, uptime high and your IT department happy

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

Supported Languages

English, Spanish

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Images

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Features

Total features of Buto: 3

  • API
  • Content Management
  • Lead Scoring

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Reviews

Overall rating

4,9 /5
(7)
Value for Money
4,6/5
Features
4,6/5
Ease of Use
4,7/5
Customer Support
5/5

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Showing 5 reviews of 7
Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Flexible video distribution platform

Reviewed on 2019/05/29

Allowed for delivering videos to a firm wide audience who have a range of devices and data...

Allowed for delivering videos to a firm wide audience who have a range of devices and data capabilities.

Pros

The ability to make the videos interactive through clickable portions.
Analytics showing how much of the video was watched

Cons

Initially lacked an easy way to manage large amounts of folders and video content in folders

Maria L.
Overall rating
  • Industry: Financial Services
  • Company size: 201-500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A video platform like no-other

Reviewed on 2019/05/29

The team at Buto are great at listening to users and understanding how they are using video. The...

The team at Buto are great at listening to users and understanding how they are using video. The platform is built and works for the user. The periodic breakfast/lunch catch ups are a great way of keeping up to date with the latest video trends, platform updates, and a unique space for users to share ideas. The team are responsive and always on hand to assist with queries.

Pros

Buto integrates with our marketing automation tech-stack and also has a great API to help us report internally to stakeholders without the need for manual hours spent pulling reports. We set periodic reporting for our video performance to share amongst team members which help us measure impact and engagement. The platform is easy to use and it's upload and encode time is fast - meaning less time is spent waiting for content to be published.

Cons

When we initially on-boarded with Buto, the platform had limited Podcast functionality. In the beginning, it meant we had to change internal processes. However, by consulting with it's users and listening to their needs, Buto have put in place a release timeline with changes that helped us achieve what was required in relation to Podcast functionality.

Taela W.
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 201-500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Competition for YouTube

Reviewed on 2019/05/31

Very happy with the application. We use it at work more than YouTube. Would recommend it to...

Very happy with the application. We use it at work more than YouTube. Would recommend it to others.

Pros

Lovely interface, really easy to use, . You can tell a lot of effort has gone into the design and usability of the site. Uploading, embedding, adding subtitles is all very easy.

Cons

Users can not comment on a video. Not sure you can put restrictions on a video either. Not adaptive for mobile devices.

Matthew S.
Overall rating
  • Industry: Law Practice
  • Company size: 10 000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Buto - User experience

Reviewed on 2019/05/31

Overall I've had a very positive experience of Buto. I find the interface very easy to user and the...

Overall I've had a very positive experience of Buto. I find the interface very easy to user and the customer support has been there when I've encountered any issues. Keep up the good work!

Pros

I think there's plenty of perks to Buto. One that I find most beneficial is the ability to replace video without having to change the shareable link/URL.

Cons

I think it would be great to have the ability to 'tag' users to a video project. By doing this you could review the videos associated to that user. At the moment I struggle to locate videos when searching by user.

Andrew S.
Overall rating
  • Industry: Investment Management
  • Company size: 11-50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Powerful & easy to use

Reviewed on 2019/06/14

Buto provides a mid range video platform that sits between the likes of Vimeo and enterprise level...

Buto provides a mid range video platform that sits between the likes of Vimeo and enterprise level products such as Brightcove and Qumu. But it offers all the features that most businesses really need; analytics, integrations, captions, easy to use players and interaction.

Buto provides the platform to actively manage your video content marketing.

Pros

Easy to use players - embed, add slides, captions, auto publish to Youtube.
Integrations - key marketing automation platforms, CaptionHub. Plus an API to pull content.
Interaction - building calls to action and resources on top of the player.
Analytics - solid analytics for reporting and an API.

Cons

The admin area has recently been redesigned which has helped - still some minor enhancements could be done.
Work in progress on more robust tagging of videos - supports standard tagging but some of our clients have very structured taxonomy.

Showing 5 reviews of 7 Read all reviews

Buto FAQs

Below are some frequently asked questions for Buto.

Buto offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

All packages come with: - Unlimited video storage - Unlimited users - Unlimited video delivery - Customer Success Manager - Training

Buto offers the following features:

  • Automatic encoding
  • Batch organiser
  • Clickable video
  • Content management
  • Customisable player themes
  • Duration monitoring
  • Folders
  • Playlists
  • Tags
  • Video SEO sitemaps

Buto has the following typical customers:

Large Enterprises, Public Administrations

Buto supports the following languages:

English, Spanish

We do not have any information about what devices Buto supports

Buto integrates with the following applications:

Dropbox Business, Drupal, Facebook, Google Analytics, LinkedIn, Marketo Engage, Oracle Eloqua, Pardot, SharePoint, Wordpress

Buto offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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