About Marketo Engage

Adobe Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.


Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Images

    Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
    Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
    Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
    Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
    Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses
    View 5 more
    Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
    Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
    Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
    Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
    Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses

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    Reviews

    Overall rating

    4,3 /5
    (685)
    Value for Money
    3,8/5
    Features
    4,3/5
    Ease of Use
    3,8/5
    Customer Support
    3,9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 685
    Jared
    Jared
    Overall rating
    • Industry: Machinery
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Marketing strategies with great impact on our sales.

    Reviewed on 2023/03/03

    Marketo Engage has allowed us to automate the different advertising campaigns focusing on the...

    Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

    Pros

    Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

    Cons

    The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

    Ed
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

    Reviewed on 2022/05/05

    My experience with Marketo has been amazing from the sales rep, our implementation specialist,...

    My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

    Pros

    I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

    Cons

    The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

    Reasons for Choosing Marketo Engage

    We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

    Reasons for Switching to Marketo Engage

    Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.
    Verified Reviewer
    Overall rating
    • Industry: Semiconductors
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Marketo is a beast

    Reviewed on 2020/01/03

    It’s been really hard to learn everything but I’m starting to feel a little more confident.

    It’s been really hard to learn everything but I’m starting to feel a little more confident.

    Pros

    Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.

    Cons

    I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.

    Alternatives Considered

    HubSpot CRM

    Reasons for Switching to Marketo Engage

    Price and training
    Janelle
    Overall rating
    • Industry: Construction
    • Company size: 51–200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Awesome solution for managing marketing campaigns all form one place

    Reviewed on 2023/12/09

    Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it...

    Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it synced with our social channels, ad channels, and email and SMS platforms. It's main benefit has definitey been the time we've saved with it. Without it, we'd have to design and run our campaigns all by hand, whereas now, you can just whip up a campaign and run it across several platforms with one click. Other than that, it performs relatively well, has a lot of integrations, and isn't too overly priced. Would definitely recommend overall.

    Pros

    1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

    2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

    Cons

    There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

    Ruth
    Overall rating
    • Industry: Banking
    • Company size: 1 001–5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Customizable to Your Business

    Reviewed on 2020/06/18

    Pros

    Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

    Cons

    You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

    Reasons for Switching to Marketo Engage

    Robust enterprise solution that can be customized
    Showing 5 reviews of 685 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Free Trial: Not Available

    Pricing depends on tools and features needed, as well as database size. For more information, please visit: https://www.marketo.com/solutions/pricing/

    Marketo Engage has the following typical customers:

    51–200, 201–500, 501–1 000, 1 001–5 000

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marketo Engage integrates with the following applications:

    123FormBuilder, AdRoll, Allocadia, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, Getsitecontrol, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stova, Strategy & Research, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Marketo Engage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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