About Marketo Engage

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Pricing starting from:

US$895,00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Marketo Engage

Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, German, Japanese

    Pricing starting from:

    US$895,00

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Marketo Engage

    Images

    Marketo Engage Software - Email marketing
    Marketo Engage Software - Lead nurturing
    Marketo Engage Software - Lead scoring
    Marketo Engage Software - Landing page creation
    Marketo Engage Software - Sales insight
    Marketo Engage Software - Marketo Moments app - email tracking
    Marketo Engage Software - Marketo Moments app - scheduled emails
    Marketo Engage Software - Marketo Moments app - lead reporting
    View 9 more
    Marketo Engage video
    Marketo Engage Software - Email marketing
    Marketo Engage Software - Lead nurturing
    Marketo Engage Software - Lead scoring
    Marketo Engage Software - Landing page creation
    Marketo Engage Software - Sales insight
    Marketo Engage Software - Marketo Moments app - email tracking
    Marketo Engage Software - Marketo Moments app - scheduled emails
    Marketo Engage Software - Marketo Moments app - lead reporting

    Features

    Total features of Marketo Engage: 101

    • AB Testing
    • API
    • Activity Dashboard
    • Advertising Management
    • Behavior Analytics
    • Behavior Tracking
    • Behavioral Targeting
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Communication Management
    • Contact Database
    • Contact Management
    • Content Delivery
    • Content Management
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Experience Management
    • Customer History
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Visualization
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For Sales Teams/Organizations
    • For Small Businesses
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Engagement
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Marketing Automation
    • Mass Texting
    • Mobile Access
    • Mobile Alerts
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Opportunity Management
    • Performance Metrics
    • Personalization
    • Pipeline Management
    • Post Scheduling
    • Predictive Analytics
    • Prioritization
    • Prospecting Tools
    • ROI Tracking
    • Real Time Data
    • Real Time Notifications
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • SEO Management
    • SMS Marketing
    • Sales Activity Management
    • Segmentation
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Source Tracking
    • Subscriber Management
    • Target Account Identification
    • Third Party Integrations
    • Visitor Tracking
    • Visual Analytics
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management

    Alternatives

    Pardot

    4,1
    #1 Alternative to Marketo Engage
    Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

    HubSpot Marketing Hub

    4,5
    #2 Alternative to Marketo Engage
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    HubSpot CRM

    4,5
    #3 Alternative to Marketo Engage
    Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

    Zoho CRM

    4,3
    #4 Alternative to Marketo Engage
    Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

    Reviews

    Overall rating

    4,2 /5
    (606)
    Value for Money
    3,8/5
    Features
    4,3/5
    Ease of Use
    3,8/5
    Customer Support
    3,9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 606
    Md masoom R.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Indeed a Best-in-Class Marketing Automation Software

    Reviewed on 2019/07/03

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

    Pros

    I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

    1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

    2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

    3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

    Cons

    I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

    Alternatives Considered

    HubSpot Marketing Hub, Zoho CRM, Pardot and SugarCRM

    Reasons for Switching to Marketo Engage

    I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
    Ed S.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

    Reviewed on 2022/05/05

    My experience with Marketo has been amazing from the sales rep, our implementation specialist,...

    My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

    Pros

    I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

    Cons

    The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

    Alternatives Considered

    HubSpot Marketing Hub, ActiveCampaign, Pardot and HubSpot CRM

    Reasons for Choosing Marketo Engage

    We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

    Reasons for Switching to Marketo Engage

    Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.
    Edward U.
    Overall rating
    • Industry: Computer Software
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Pros and Cons

    Reviewed on 2015/11/12

    Pros

    Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

    Cons

    Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

    Lauren S.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Strong Platform for B2B Marketing

    Reviewed on 2022/05/05

    I have helped clients (and our own internal org) plan, automate and execute their marketing with...

    I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

    Pros

    It is a good balance of standard features and the ability to customize .

    Cons

    If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

    Imad F.
    Overall rating
    • Industry: Construction
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great for all businesses

    Reviewed on 2020/09/27

    Can't live a day without the software. Sometimes I can't understand somethings, but they have loads...

    Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

    Pros

    Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

    Cons

    You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

    Showing 5 reviews of 606 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Starting from: US$895,00
    • Free Trial: Available

    Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.

    Marketo Engage has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marketo Engage integrates with the following applications:

    123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor Birst, InsideView, InsightSquared, Insightly, Instapage, Integrate Events, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic One, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Marketo Engage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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