Marketo Engage

4.3 (708)
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Marketing automation for digital marketers

About Marketo Engage

Adobe Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.


Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Images

    Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
    Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
    Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
    Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
    Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses
    View 5 more
    Marketo Engage Software - Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation
    Marketo Engage Software - Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence
    Marketo Engage Software - Email Performance: Analyze your email programs across a variety of variables
    Marketo Engage Software - Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation
    Marketo Engage Software - Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses

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    Reviews

    Overall rating

    4.3 /5
    (708)
    Value for Money
    3.8/5
    Features
    4.3/5
    Ease of Use
    3.8/5
    Customer Support
    3.9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 708
    Francois Pascal
    Francois Pascal
    Overall rating
    • Industry: Internet
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Adobe Marketo Engage is the world's leading marketing automation platform.

    Reviewed on 2023/06/17

    Pros

    This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.

    Cons

    It is not recommended for new businesses just starting out, as it is costly.

    Lauren
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Strong Platform for B2B Marketing

    Reviewed on 2022/05/05

    I have helped clients (and our own internal org) plan, automate and execute their marketing with...

    I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

    Pros

    It is a good balance of standard features and the ability to customize .

    Cons

    If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 201–500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    If you can imagine it Marketo can do it!

    Reviewed on 2019/01/09

    Pros

    Marketo is the most robust platform I have used. You can literally accomplish anything you can think of. I like the engagement programs and streams. Cloning programs and emails are pretty straight forward. I love the database side of Marketo. It's very easy to locate and update user profiles. Listing imports are very fast and easy.

    Cons

    Although it can do anything, it's a steep learning curve to set anything up. They found the most complicated way of doing easy tasks.

    1. No visual flow charts for automation
    2. Have fun setting up the email preference and opt-out options. It's a nightmare.
    3 The email builder is a complete joke. We ended up signing up with another email designer.
    4. The Marketo training videos and tutorials are very high level. You'll find more helpful support in the forums.
    5. Customer service is terrible. Have fun talking to someone on the other side of the world that knows less about the product than you. I can't count how many times they tell me something isn't possible only to figure it out later. Oh, and you have to pay for phone support.

    amrit
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    marketo user and admin review

    Reviewed on 2019/05/04

    works extremely well for the business case we have. integration with salesforce helps us immensely...

    works extremely well for the business case we have. integration with salesforce helps us immensely in tracking key business clients and their purchase journey.

    Pros

    best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.

    Cons

    some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.

    Reasons for Switching to Marketo Engage

    marketo is expensive but very robust and has a lot of relevant features which made us buy it.
    Thierno Ousmane
    Overall rating
    • Industry: Banking
    • Company size: 501–1,000 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Marketo Engage, the e-mail Marketing booster.

    Reviewed on 2023/02/17

    The platform is highly customizable, allowing users to tailor their campaigns to their needs and...

    The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

    Pros

    1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

    Cons

    Handling the software may require several times to learn.

    Showing 5 reviews of 708 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Free Trial: Not Available

    Pricing depends on tools and features needed, as well as database size. For more information, please visit: https://www.marketo.com/solutions/pricing/

    Marketo Engage has the following typical customers:

    51–200, 201–500, 501–1,000, 1,001–5,000

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marketo Engage integrates with the following applications:

    123FormBuilder, AdRoll, Allocadia, Azuqua, Bedrock Data, Bizible, Box, Brainshark, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Eventbrite, FeedOtter, Folloze, FullContact, Gainsight CS, Getsitecontrol, Gmail, GoTo Webinar, Highrise, Highspot, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, Lattice Engines, LeadGnome, Leadspace, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, Salesforce Sales Cloud, Scoop.it, Segment, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stova, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Velocify, Vidyard, Virto Commerce, Webdam, Webex Suite, Wistia, Wunderkind, XM for Strategy & Research, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Marketo Engage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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